We are Mayak
Anna
Knipper
Kristina
Zhegunova



Communication group
Anna
Knipper
Kristina
Zhegunova
Creation of concepts
Development of concepts for the restaurants and near-restaurants projects, including menu, design, features, and brand philosophy
Team selection and training
Search and formation of a dream team through a unique selection system and signature trainings
Organization of press tours
Selection of media and journalists groups, invitations, holding press tours, including a culture oriented program, communication and arrangements for publications
PR
Creation of a PR-strategy, development of a plan for PR campaigns, initiation of newsworthy events and activities, creation of press releases, sending newsletters to media channels
Expert supervision
Supervising the project through the stages of implementation, recommendations of referrals
Organizing ahd holding tours
Selection of a chef and holding tours, including support, menu creation, and PR
Marketing
Building a brand via analysis and development of the concept, adjustments on current brand and positioning away from competitors
Research
Analysis of the market, competitors, drawing up a portrait of the guests
Creation of promotion strategies
Creation of marketing, pr, digital-strategies for existing and new projects
Mentoring
Individual meetings with restauranteurs and management in the Q&A format with the development of a detailed work plan
Influencer marketing
Brand cooperation with influencers and bloggers
Content Creation
Organizing and conducting trend setting photo and video shoots, creating and adapting content for social networks
SMM
Creating of digital and social networks strategies, community management, targeting
Website development
Development interface design of the pages, development of the websites itself, content, technical support
Digital
Seo, contextual advertising, work with restaurants and lifestyle websites
DESIGN
Branding development, elaboration on models, including menu layouts, as well as creation of banners
OUR CLIENTS
Our
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Our
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