We are Mayak

Anna
Knipper

Kristina
Zhegunova

In the summer of 2020, after reflecting on everything that we have been doing over the past 10 years, we came up with MAYAK, a dream international company that helps teams build their brand and gather a community around it.

SKILLS AND
ABILITIES

SKILLS AND ABILITIES

Creation of concepts

Development of concepts for the restaurants and near-restaurants projects, including menu, design, features, and brand philosophy

Team selection and training

Search and formation of a dream team through a unique selection system and signature trainings

Organization of press tours

Selection of media and journalists groups, invitations, holding press tours, including a culture oriented program, communication and arrangements for publications

PR

Creation of a PR-strategy, development of a plan for PR campaigns, initiation of newsworthy events and activities, creation of press releases, sending newsletters to media channels

Expert supervision

Supervising the project through the stages of implementation, recommendations of referrals

Organizing ahd holding tours

Selection of a chef and holding tours, including support, menu creation, and PR

Marketing

Building a brand via analysis and development of the concept, adjustments on current brand and positioning away from competitors

Research

Analysis of the market, competitors, drawing up a portrait of the guests

Creation of promotion strategies

Creation of marketing, pr, digital-strategies for existing and new projects

Mentoring

Individual meetings with restauranteurs and management in the Q&A format with the development of a detailed work plan

Influencer marketing

Brand cooperation with influencers and bloggers

Content Creation

Organizing and conducting trend setting photo and video shoots, creating and adapting content for social networks

SMM

Creating of digital and social networks strategies, community management, targeting

Website development

Development interface design of the pages, development of the websites itself, content, technical support

Digital

Seo, contextual advertising, work with restaurants and lifestyle websites

DESIGN

Branding development, elaboration on models, including menu layouts, as well as creation of banners

OUR CLIENTS

Our
Team -

Our
Team -

> 22 years
Of general experience in the HoReCa industry
Implemented > 150
Restaurant projects, including:
Arkady Novikov: SAVVA, ARTEST, Valenok, Syrovarnya, Magadan.
Alexander Rappoport:Voronezh, Chinese Gramota, Latin Quarter, Mandarin Noodles and Ducks, Cook'kareku, Picasso, Black Thai, Blok, etc.
Notable projects:
Subzero, Bjorn, Seven, Community, Lola, wine trading company Askaneli Brothers etc.
Gastromarkets:
Farmer's market at VDNH, Foodhall Druzhba.
Constantly growing:
And We act as speakers, organize exhibitions, festivals, and in particular:
Kristina Zhegunova
Speaker at specialized conferences, permanent Novikov Business school teacher on marketing and PR for restaurateurs

Developed more than 30 unique programs as a business coach on topics leadership, conflicts, team building, etc. Creation and management of teams from 30 people
Anna Knipper
Exhibitions and restaurant festivals have been implemented, including Taste of Moscow, Sirha, Bocuse d'Or Russia, Coupe du Monde de la Pâtisserie, Gambero Rosso, Russian Bar Fair.

A large base of partners and contractors has been developed.